Featured in GD USA 2014 American InHouse Design Awards.
Wilson for Dick's Sporting Goods
I led an award winning revitalizing effort to rebuild the Hyperion tennis racket brand for Dick's Sporting Goods. Stripping the identity down to it its bare essential visuals and designing bold custom lettering and a power system product segmentation along with black & white core colors with vibrant color accents pushed this racket series to the front of rack.
