Peaches & Greens Grocer

Peaches & Greens is a produce market that offers Detroit neighborhoods an opportunity to have access to healthy food choices. What makes this store unique is its distribution method through “ice-cream truck” style produce delivery of local grown fresh fruits and vegetables. This project centered on creating a style guide to help unify a solid visual style to equally match their company goals and values. By creating an identity system it helps increase company visibility within the community. I created a more friendly organic logotype and personalized ampersand, with three different weights for appropriate application for various mediums. Applying my system, I created stationery items, employee uniforms, truck graphics, grocery bags and packaging, print ads and posters with easy to follow style guides.

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